Melanoma Research Alliance and Bimini Bay Outfitters Join Forces to Advance Research & Promote Sun Safety

WASHINGTON, D.C., April 10, 2023 – The Melanoma Research Alliance, the largest non-profit funder of melanoma research, and Bimini Bay Outfitters, a leader in the field of outdoor apparel, are proud to announce a new partnership to accelerate research into melanoma and promote sun safety among outdoor enthusiasts.

Skin cancer is the most common type of cancer in the United States, with almost 5.5 million cases diagnosed each year – more than breast, colon, lung and prostate cancers combined.1 Fortunately, skin cancer is highly preventable. Over 90% of all skin cancer is caused by exposure to ultraviolet radiation from the sun or indoor tanning devices.

“For 30 years we have been catering to our customers, the outdoor enthusiasts, and have been designing apparel and developing technologies to promote sun safety with innovations such as Solarguard Sun Protecton ®, BloodGuard®, Stainguard®, and Moisture Management®.” -Bob Feldsott, President and Owner of Bimini Bay Outfitters

Through the partnership, the two organizations will develop and promote a variety of sun safety educational materials specifically for outdoor enthusiasts, that covers topics including:

  • Never Intentionally Tan. There is no such thing as a 'healthy' tan. UV damage to your skin is cumulative, so protecting yourself daily is important.
  • Wear UPF Clothing. UPF clothing, like those pioneered by Bimini Bay Outfitters, is specifically designed to protect you from the sun. In addition, wide-brimmed hats and sunglasses
  • Wear Sunscreen. Make sunscreen a daily habit. UV radiation can still damage skin even in the winter and on cloudy days. Use broad-spectrum sunscreen (protects against UVA and UVB rays) with SPF of at least 30.
  • Avoid Peak Rays. Seek shade during the mid-day sun (typically between 10 – 2pm), when its rays are most intense.

In addition, Bimini Bay Outfitters has made a $10,000 donation to MRA’s lifesaving grants program and will donate 10% of all proceeds when customers use the link to purchase Bimini Bay Products at

“We are absolutely thrilled to partner with Bimini Bay Outfitters to promote sun safety among outdoor enthusiasts,” says Melanoma Research Alliance President & Chief Operating Officer Stephanie Kauffman. “We want people to understand that you can be sun safe while enjoying the activities that you love.”

- Stephanie Kauffman, Melanoma Research Alliance President & Chief Operating Officer